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Each Perch focuses on a topic th?at's important to Albertans.

Here's the latest?


July 2019

New Perch! Filling in the gaps: Generational perspectives on the economy and workplace

The latest edition of ATB’s Perch delves into how different generations—from today’s teens in Gen Z to Baby Boomers—see the world and how that might change the face of banking in the future.

“We sometimes get carried away with generational stereotypes, but it is useful to know how different generations tend to view the world, including the economy and the workplace,” said Rob Roach, author of the Perch study and Director of Insight at ATB Financial. “This knowledge helps us understand where the differences lie between the age groups, how they relate to one another and how prevailing attitudes and behaviours might change over time. It’s information that is invaluable for anyone working to strengthen the Alberta economy.”

Perch, the podcast!

It’s where ATB’s eco?nomics and research team is connecting with the experts, influencers and big thinkers who are shaping our province.

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The Owl

Focuses on the day’s top economic news -? updated daily.

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Economic? Outlook

ATB Financial’s Alberta Economic Outlook summarizes research on Alberta’s most important sectors. It analyzes the province’s economic happenings and outlines what may occur in the next few months.??

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